How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results.
Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares, and likes. Most importantly, you'll be exposed to more people, and increase the odds of new customers discovering your product or service.
The problem is that web page optimization often feels complicated and overwhelming for the average user - one who is not a web developer or SEO expert.
Fear not; we have created a piece by piece deconstruction of each element on a web page that will help you build your brand, reach more people with your content and gain more followers.
The 10 Key Elements are:
- The URL
- Meta Description Tag
- Title Tag
- Header Tag
- Article Copy
- Visual Assets
- Embed Code
- Social Sharing Widgets
- Open Graph Meta Tags
- Twitter Cards
Check out the infographic for more detailed information on why each is important and how to implement them.
The Anatomy of an Optimized Webpage
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This post originally appeared on the SurePayroll Blog and has been republished with permission.
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