Metrics that matter
Calculate and improve the economic impact of social media marketing on your business.
“Conversation Rate. Amplification Rate. Applause Rate. Economic Value. Four simple measures that get you to focus on the right thing from a social media participation perspective, help you understand how well you are doing at it, and quantify the business impact.”
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value, by Avinash Kaushik
“True Social Metrics, a truly genius algorithm that measures the metrics that really matter to calculate the economic value of a Facebook fan, tweet, and a myriad of other channel-specific social metrics to determine which communities really matter to the business and which are most worthwhile to spend your time focused on.”
A Peek Inside a Social Media Marketer’s Toolbox: The Best Free Apps You Didn’t Know Exist, byLauren Monitz
Conversation / Amplification / Applause rates will help you to measure the real active engagement of users with your social media pages. Compare the performance and Economic value for all your social media accounts and find the most effective social networks for your business.
No login credentials are required to connect competitors’ social media pages. Compare your results against your competitors, analyze their posting strategy, social media campaigns, followers and learn their best practices.
Find out which topics and types of content are the best at engaging your followers: which are triggering a conversation, or are more likely to be shared or favorited. Use Content Segmentation for a more advanced analysis.
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