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A simple, powerful hub to collect, translate and route your customer data.

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Overview of Segment

Segment is the single hub to collect, translate and route your customer data.


Replace all your tags and tracking with one interface


Integrate third-party apps with the flip of a switch


Replay historical event data into new tools

Power all your apps with the same data

With Segment as your customer data hub, you can focus on building incredible products and attracting more customers. Send your data to Segment once, we’ll take care of managing and mapping your data to the apps you need, so you can get back to business.

Install tracking for the last time

Our unified tracking code makes integrating new apps simple. You only need to instrument Segment once, then flip a switch to install new tools. Reduce all of your tracking code and advertising tags into a single API.

Send data from anywhere

Send Segment data from any device, then we’ll transform and send it on to any tool. We support browsers, phones, tablets, smart watches, TVs, iBeacons, and more!

Put your data to work

Your business runs on customer data. But each team needs a different view and workspace. Use a single hub to manage and dispatch the data to the apps you use everyday.

Learn and innovate

Our customers don’t just track data. They learn from it and apply insights to build incredible products. We'll help you break down the bottlenecks and barriers, so you can start using your data with the flip of a switch.

Unique Features of Segment

Export API

Query your data, or push it to your internal systems using our export API. Use your raw data to create personalized experiences and build recommendation engines.

Storage Business

Before we send off your data to third party tools, Segment stores a master copy. You have access to this data at all times to download for internal needs and to replay into new tools.


Invite collaborators to grant access to a particular project and its integrations, rather than all of the projects within an organization.

Unlimited Projects

Unlike a lot of tools, Segment gives you unlimited projects. Create as many as you need for different environments like production and development.

Support & Guidance

Our friendly support team helps our customers make the most of Segment. For business customers, we'll even audit your current tracking plan and suggest ways to improve it.

Open-Source Libraries

We've open-sourced many of our libraries to increase development speed and give you more control. Use your favorite programming language!

No Maintenance

Never worry about updating third-party tools again. We take care of maintaining their new versions, so you can enjoy automatic updates without lifting a finger.

Discover New Tools

Use Segment to discover and install new tools without needing to manually set them up each time. Try them out and see if you like them before commiting to a contract.

Web Hooks

Use our webhook integration to send all the data through to another service. You could send all the data through your own servers to store a copy.

Features checked in Segment

  • API Access
  • Alerts and Notifications
  • Analytics and Reporting
  • Chart Creation
  • Custom Triggers
  • Data Extraction
  • Data Matching
  • Database Querying
  • Machine Learning
  • Site Monitoring
  • Text Processing
  • Web App Connectors

Compare with other apps

See how Segment works

Specifications for Segment


Free - $349 / Month

Operating Systems