Plan, personalize, and optimize the customer journey.
Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers' terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Know your customers.
Marketing Cloud integrates all your data in real time, providing the data-driven intelligence you need to know your customers and drive highly relevant, 1:1 communications.
Socially connected businesses leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on Salesforce's real-time, multitenant architecture, the company's platform and application services include:
• Sales Cloud, for sales force automation and contact management
• Service Cloud, for customer service and support solutions
• AppExchange, the leading marketplace for enterprise cloud computing applications
• Force.com, for custom application development
• Heroku, for building social and mobile apps
Salesforce Sales Cloud can also be integrated with a lot of third-party platforms & apps.
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