Respond to customer actions
When you talk to your customers, context is everything. Outbound hooks up to your site or app so every message you send will reflect the last action each customer took.
Measure every message
Spend customer attention on messages that lead to action by setting goals for every campaign, then use our dead-simple testing engine to see which content and channel converts best.
Put email and mobile together
The best products combine targeted email with mobile channels depending on the devices that customers use. Push notifications often perform significantly better than email—50% better open rates and 2X click-through rates.
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