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Visual optimization platform for A/B testing websites and mobile apps.

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Overview of Optimizely

Deliver your best customer experiences at every touchpoint on the web and mobile apps.

Get started and take action quickly

  • Easy implementation—get started in minutes
  • Code-free visual editor
  • Best-in-class integrations

Powerful experiences, backed by data

  • Multichannel optimization on the web and mobile
  • Generates real-time ROI
  • Targeted experiences for any audience

A trusted platform and support network

  • #1 experience optimization platform
  • Expert support team & resources
  • World-class solutions partners
  • Fast, scalable, secure

Unique Features of Optimizely

Essential features:

  • Optimization for the web, mobile web, iOS, and soon Android native apps
  • Dead simple implementation
  • Easy-to-use visual editor
  • Advanced web and mobile developer tools
  • CDN-balanced architecture
  • Real-time results and reporting

Basic results segmentation:

  • Referral source
  • Browser

Mobile app goals:

  • Unique and total conversions
  • Revenue reports
  • Retention reports
  • Mobile session metrics

Basic targeting by Audience conditions:

  • Demographic: Device, Browser, or Language
  • Contextual: Referral URL, Traffic Source, or Query Parameters

Mobile targeting:

  • App version
  • Device type
  • iOS version

Analytics integrations:

  • Google Analytics
  • KISSmetrics
  • Mixpanel

Heat mapping integrations:

  • Crazy Egg
  • ClickTale

Limited Optimizely REST API access:

  • Up to 1,000 calls per month

Flexible troubleshooting options:

  • E-Mail
  • Phone
  • In-person

Features checked in Optimizely

  • API Access
  • Alerts and Notifications
  • Auto-Select Winner
  • Funnel Testing
  • Live Editor
  • Multivariate Testing
  • Result Segmentation
  • Split Testing
  • Targeting Rules
  • Team Collaboration

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See how Optimizely works

Specifications for Optimizely


Free - Custom

Operating Systems