EMAIL MARKETING FOR AUTHORS
Build a relationship with your readers.
If you had to contact 50% of your readers today, could you? Most authors can’t. But what if each reader was more than just a number in your sales dashboard?
ConvertKit is a complete marketing tool for building direct relationships with your readers through email. Let’s take a quick tour.
Create pre-launch pages for your books
You should start building an email list on the same day you start writing your new book. Use ConvertKit’s landing page builder to set up a coming soon page and start building your email list right away. It takes just a few minutes, so you can get right back to creating valuable content.
Book cover designs
Many authors tell us they need a simple book cover before they can put up the coming soon page. We’d hate for that to hold you back, so one of our expert graphic designers will create a custom, modern book cover for you to help your work stand out. We also give each customer access to our collection of templates to help you design your own graphics.
Build your audience with sample chapters
The easiest way to start building a quality list of readers is to add an email opt-in form for your book sample chapter. Visitors to your book sales page can enter their email address and automatically have a sample chapter emailed to them.
They get the chapter in their inbox, and you collect their email address so you can follow-up with them in the future.
Capture leads off Amazon, LeanPub, and Udemy
Automate your book marketing
A gift for subscribing
Did you write a short guide or course you want to give away to everyone who joins your list?
We've found that offering an incentive is a great way to increase your conversion rate, and ConvertKit makes that really easy.
You can create as many forms as you want, with each one giving away a different incentive. One can give away the sample chapter for your book, while another can be to give away a free guide.
Set a custom opt-in form for each post
Install the WordPress plugin and when editing each blog post you can set which form you'd like to use.
This is perfect for adding calls to action that are unique to each post—which is key to getting a higher conversion rate.
Easily customize any text and colors with the visual editor
The visual editor makes it easy to design a custom landing page without knowing how to code. You can upload images, customize colors, and change any text with just a few clicks.
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